What's new

Fairer billing — an active customer is now a customer who received at least one email that month. Customers who only send in events, like regulars who already booked, are no longer charged.

Price per active customer depends on the AI model per brand: Standard €0.15, Advanced €0.30, Premium €0.50. Extra brands €19 per month, pro rata when added mid-month.

Billing settings show an estimate for the current month, per brand, calculated the same way as your invoice.

Google OAuth — sign in with your Google account.

Multi-provider AI — choose between Claude, GPT-4o and Gemini per brand, with per-brand model selection.

Re-engagement engine — automatically identifies lapsed customers based on brand visit intervals and sends proactive emails at the right moment.

Email purpose control — set the AI goal per brand: re-engagement, informative, or check-up.

Communication type routing — map custom event metadata types to specific email purposes and prompt versions automatically.

A/B prompt testing — run multiple prompt versions simultaneously and track performance by open and click rate.

Per-brand prompt pinning — assign a specific prompt version to a brand instead of the global default.

Open and click tracking — real-time tracking via Resend webhooks, visible per brand in the dashboard.

Sector-specific support — optimised for 14 sectors including Health & Beauty, Professional Services, Food & Beverage, and VvE & Property Management.

Stripe billing — €49/month base fee plus €0.15 per active customer. 14-day free trial included, no credit card required to start.

Email settings with live preview — now includes tone, style, length, email purpose and communication type routing.

Aitarax is live — AI-powered customer retention emails for any sector.

Magic code login — passwordless, 6-character alphanumeric codes via email.

Multi-brand support — one organisation can run multiple brands independently.

Public REST API — send booking, order and service events in real time.

AI email engine — predicts optimal send timing and generates personalised emails per customer.

Email approval workflow — review and approve AI-generated emails before sending.

Auto-approve mode — optional fully automated operation per brand.

Email settings with live preview — configure tone, style, CTA and see a real-time preview.

Logo and header image uploads — S3-backed, auto-resized, AI-described.

One-click unsubscribe — every email includes a compliant unsubscribe link.

Customer preferences page — customers can manage their own subscription.

n8n, Zapier and Make integration guides — connect any system without code.

Stripe billing — single plan with 14-day free trial, no credit card required to start.

Three-tier rate limiting — 200/min, 5,000/hour, 50,000/day via Redis.

Historical import support — import years of data for free, AI uses it for pattern learning.

GDPR-compliant by design — all infrastructure in the EU (Amsterdam & Frankfurt), data deletion on request.