What's new

Google OAuth — sign in with your Google account.

Multi-provider AI — choose between Claude, GPT-4o and Gemini per brand, with per-brand model selection.

Re-engagement engine — automatically identifies lapsed customers based on brand visit intervals and sends proactive emails at the right moment.

Email purpose control — set the AI goal per brand: re-engagement, informative, or check-up.

Communication type routing — map custom event metadata types to specific email purposes and prompt versions automatically.

A/B prompt testing — run multiple prompt versions simultaneously and track performance by open and click rate.

Per-brand prompt pinning — assign a specific prompt version to a brand instead of the global default.

Open and click tracking — real-time tracking via Resend webhooks, visible per brand in the dashboard.

Sector-specific support — optimised for 14 sectors including Health & Beauty, Professional Services, Food & Beverage, and VvE & Property Management.

Stripe billing — €49/month base fee plus €0.15 per active customer. 14-day free trial included, no credit card required to start.

Email settings with live preview — now includes tone, style, length, email purpose and communication type routing.

Aitarax is live — AI-powered customer retention emails for any sector.

Magic code login — passwordless, 6-character alphanumeric codes via email.

Multi-brand support — one organisation can run multiple brands independently.

Public REST API — send booking, order and service events in real time.

AI email engine — predicts optimal send timing and generates personalised emails per customer.

Email approval workflow — review and approve AI-generated emails before sending.

Auto-approve mode — optional fully automated operation per brand.

Email settings with live preview — configure tone, style, CTA and see a real-time preview.

Logo and header image uploads — S3-backed, auto-resized, AI-described.

One-click unsubscribe — every email includes a compliant unsubscribe link.

Customer preferences page — customers can manage their own subscription.

n8n, Zapier and Make integration guides — connect any system without code.

Stripe billing — single plan with 14-day free trial, no credit card required to start.

Three-tier rate limiting — 200/min, 5,000/hour, 50,000/day via Redis.

Historical import support — import years of data for free, AI uses it for pattern learning.

GDPR-compliant by design — all infrastructure in the EU (Amsterdam & Frankfurt), data deletion on request.